Singapore Management University
MSc in Communication Management
Dec 2022 – Jul 2024
Strategic communication · branding · stakeholder engagement · business messaging

About me
A builder, a marketer
and a curious person.
i am Jae, based in Singapore. i spend my time building projects, collecting Pokémon cards and comic books, and getting out for a run.
My experience spans public-sector campaigns, B2B technology, social media, websites and brand development. i work across the planning and the execution: shaping the story, building the experience and getting it out into the world.
These days, i am building InsourceAI, an AI procurement assistant for electronics buyers and suppliers. This site brings together that work, earlier projects and the ideas i am figuring out along the way.
Singapore Management University
Dec 2022 – Jul 2024
Strategic communication · branding · stakeholder engagement · business messaging
Singapore Management University
Jan 2022 – May 2022
Curtin University
2021 – 2022
Consumer behaviour · digital marketing · brand strategy · business management
Temasek Polytechnic
2016 – 2019
SGInnovate × Google
2026 – Present
Northwestern University
Jul 2023 – Aug 2023
Lee Kuan Yew School of Public Policy
Nov 2021 – Feb 2022
National University of Singapore
2020
Resume
Download my current marketing resume for a concise view of my experience across integrated campaigns, digital strategy, CRM, B2B growth and go-to-market work.
Stay a little. Say hello.