Website & brand / Live · 25th anniversary edition
GoldenWax
Giving an established automotive business a new digital chapter.
01 / The story
Why this project exists
Golden Wax Polishing is a Singapore automotive care business established in 2002. With its 25th anniversary coming in 2027, i refreshed its website and brand presentation to show its expertise more clearly and welcome new dealership and distributor conversations.
The business already had a story and longstanding industry relationships; the website needed to communicate them better. The brief was to retain the distinctive automotive typography while creating a cleaner, more considered corporate presence. The audience includes potential business partners as well as car owners looking for care.
02 / The experience
What went into the refresh
A focused corporate homepage
A strong opening, clear navigation and the anniversary film introduce the business, with company and service details on their own pages.
Four areas of expertise
Dedicated imagery and descriptions explain car polishing, paint restoration, wash and grooming, and waxing and protection.
A path for business partnerships
A dedicated partnerships page explains the conversation for distributors and dealerships, including vehicle volumes, locations and service needs.
An easier way to enquire
WhatsApp links let visitors start a conversation directly, with service-specific enquiry prompts and LinkedIn and Facebook links for further context.
A refresh that still feels like Golden Wax
The distinctive font and automotive character remain central. The new structure makes the business easier to understand, while the anniversary gives its history a natural place in the story.
03 / My part
From idea to execution
i created the website and shaped the visual direction, page structure and customer-facing copy. The work connects the new logo, the original Porsche-inspired font, service imagery and an anniversary film into a consistent experience.
- Brand direction
- Retaining the recognisable 911 Porscha typography and giving the new Golden Wax logo space to lead, with a restrained cream, charcoal and gold palette.
- Website & content
- Designing and building the pages, organising the service offering and writing for both automotive businesses and individual enquiries.
- Anniversary storytelling
- Developing the 25th anniversary presentation and a 45-second corporate film, from the opening brand treatment to service and relationship highlights.
04 / Behind the build
Tech stack
React · TypeScript · Vinext
Reusable page components and routing for the corporate site.
Vite · Cloudflare Workers
Building and serving the website through ChatGPT Sites.
Custom CSS · Self-hosted 911 Porscha fonts
Consistent layouts, responsive styling and the retained automotive typography.
HTML5 video · Local image assets
The anniversary film, transparent logo and dedicated service imagery.
WhatsApp deep links
A direct route from a service or partnership page to a conversation.
05 / Progress
The business behind the website
Since 2002
An established Singapore business specialising in automotive polishing and grooming.
25 years in 2027
The upcoming anniversary is the focus of this latest website edition.
Current relationships
The site presents Golden Wax’s work with Borneo Motors, Inchcape, Toyota and Lexus.
06 / Keep exploring