Campaigns

Public-sector campaigns

Campaign work built for public attention and public trust.

Responsibilities included social media calendars, key visual/icon development, social creatives, campaign management and reporting.

Featured experience

Singapore International Cyber Week

Integrated marketing and content coordination across social, website and communications touchpoints for Singapore's flagship cybersecurity event.

+20% social engagement+15% earned media
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LinkedIn

Cyber Security Agency of Singapore

Singapore International Cyber Week

Social calendar · campaign content · reporting

Instagram

Sport Singapore

USF + SG 2024

Campaign management · social creatives · reporting

Instagram + LinkedIn

Health Promotion Board

Postpartum Depression Campaign

Content planning · campaign creatives · reporting

Instagram · 2024

North East Community Development Council

Healthier TogetherShaping HeartsArtsEverywhereHeart BakersCDC VouchersJobs & Skills FairNECDC Growth Fund

Social calendar · campaign content · creative coordination · management · reporting

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